The two trade bodies, which respectively work in the event and media industries, have agreed to co-operate on a number of cross-association benefits, including joint events and initiatives, and to share relevant research and insight.
Member companies from both associations will also benefit from discounted rates at affiliate events.
Karim Halwagi, chief executive of the AEO said: "There is a great level of symbiosis between publishing and event organisations. For this reason it is our wish is to greatly enhance the value that we provide to our respective members. I look forward to working with the PPA."
Barry McIlheney, chief executive of the PPA added: "I am really pleased to announce our affiliation with the AEO. The link between business publishers and the events sector is already well-established, but through this agreement we can help members further develop their businesses in this increasingly key area."
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