Last year's 69% growth in online advertising will slow to 19% in 2005, while outdoor, boosted by general election campaigns, will experience 7% growth. TV is expected to gain 5% on 2004, as the increase in multi-channel audiences raises commercial TV's audience share.
The forecast takes into account first-quarter advertising performance. TV had a particularly strong quarter, up 12%, led by food, automotive and telecommunications advertisers. Across the TV market as a whole, commercial impacts are predicted to be up 2.3% on 2004.
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