The advertising industry accounts for 3-4% of global emissions – twice that of the aviation industry – according to research from the IAB.
With this in mind, ±±¾©Èü³µpk10 wanted to explore whether adland is truly making an effort to reduce its impact on the environment.
In this episode of The ±±¾©Èü³µpk10 Podcast, the ±±¾©Èü³µpk10 editorial team speaks to Stephen Woodford, chief executive of the Advertising Association, about the organisation's Ad Net Zero programme, the power adland holds in making positive change and whether tech platforms are really doing enough.
Earlier in the episode the ±±¾©Èü³µpk10 team discuss the impact of media and AI on the environment and what happens to agencies with fossil-fuel clients.
Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis.
Further reading:
- Vodafone cuts media carbon footprint by a third
- ‘Reputational damage comes from hypocrisy’: why some agencies are pulling back from fossil fuel clients – and others are not
- Half of adland believes advertising has negative environmental impact
- No lights, cameras or action: how adland is adapting to production interruption