As part of the expansion, Pierre L’Hotellier has joined the company from Stade de Reims, and has taken on the role of business development manager.
ADI already supplies live experiential events Europe-wide, including the Mobile World Congress in Barcelona and the Belgian Grand Prix.
Nick Robinson, head of screen rentals at ADI, said: "As we fulfil an increasing amount of events in mainland Europe it was a natural progression to open an office there; by positioning ourselves in Reims we are geographically close to a number of countries where there’s a growing appetite for our screens."
He added: "With multi-lingual ADI representatives based in Reims it allows us to forge new relationships and build on established partnerships across the continent, replicating the success we enjoy in the UK and Ireland."
ADI supplied screens for the Queen’s Diamond Jubilee concert and the London 2012 Olympic torch relay.
It recently provided three ‘Iconic’ screens in Holland for the coronation of King Willem-Alexander, and secured a contract to supply one of the world’s largest, highest resolution mobile LED screens to a Coca-Cola promotional tour of eight Polish cities in June 2013.
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