The new ad, made by Canada-based creative agency Sid Lee, follows on from last year's 'House Party' and is called 'Street Where Originality Lives'.
The ad features a mix of DJ sets, live performances and street games, all set to a remix of Dee Edwards' 'Why can't there be love?' by Pilooski, and includes Snoop performing, Beckham shooting pictures on his camera, and Gallagher busking in the street.
The worldwide TV premiere of the ad will take place during the finale of 'Skins' on E4 this evening (18 March), under a deal agreed by Channel 4 Strategic Sales and Adidas' media agency Carat.
The feature-length ad takes up the entire ad break (at 10.10pm) and will be introduced by a special creative made by The Outfit and starring T4's Rick Edwards.
Danny Peace, strategic sales manager at Channel 4, said: "Channel 4 is always striving to create new and innovative opportunities for advertisers, and using C4 talent to launch a campaign in a programme as perfect as Skins certainly fits the bill."
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