Adidas 'jersey swap' by TBWA\Whybin
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Advertiser
Adidas -
Agency
TBWA\Whybin -
Sector
Media / Entertainment Brands and Sport brands -
Exposure
New Zealand
Adidas is inviting consumers to strip down a number of New Zealand rugby union players including Richie McCaw and Ali Williams in a new online campaign.
Created by TBWA\Whybin, the site allows users to pick two players to swap jerseys, who then strip-off to exchange their shirts.
