Addiction Worldwide bolsters digital business with new appointments

Addiction Worldwide, the media group, is expanding its digital business, which is now named Addiction Innovation, with newly created roles.

Mario Theodorou: joins Addiction Innovation
Mario Theodorou: joins Addiction Innovation

Mario Theodorou has been appointed as managing director of Addiction Innovation. He joins from Falcon Scott, the digital agency, which he co-founded. He will report to Jeremy Rainbird, chief executive at Addition Worldwide.

Jamie Harvey, Falcon Scott’s other co-founder, is also joining Addiction Innovation as operations director. He was previously worked at ITN and AOL.

Sally Gurney has been appointed at its technical director and Laura Scott joins as in-house digital strategist.

Addiction Innovation’s clients include Remington, Russell Hobbs, B&Q and AOL.