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It picked up the account following a pitch against WCRS, the incumbent, and Mother.

The agency will now be responsible for all of the company's above-the-line advertising.

Adam & Eve has been briefed with creating a new brand positioning for the company.

This is expected to move away from the current work, which is based on a series of bizarre characters.

±±¾©Èü³µpk10 also revealed today that the agency was chosen by EMI Music to promote its artists and increase revenues using non-traditional channels.