Most read: Top 50 UK marketing and advertising Klout influencers
We asked Klout to run the numbers on . They looked at activity, such as content, posts as well as follower and following accounts, in relation to 15 topics, like digital media, email marketing, influencer marketing.
This week, we're also asking a series of questions about social media strategy. Here are the results from the first day:
Here's tomorrow's question: Aside from Twitter, what is your top social media platform to use and why? Get your thinking caps on and tell us what you think on @BrandRepublic tomorrow.
Pitching: Agencies line up for Virgin Active's creative account
北京赛车pk10's Kate Magee reports that the gym chain is reportedly speaking to three agencies before a pitch later this month. Karmarama was Virgin Active's lead creative agency until last year.
Magee writes, "Virgin Active is in the process of renewing its marketing arrangements after financial group Brait paid £682 million for an 80 per cent stake in the gym in April. Virgin Group owns the remaining 20 per cent.
"The gym chain is currently . The account, estimated to be worth £3 million, is held by Manning Gottlieb OMD, who will re-pitch for the business."
Vlog: Blippar on world domination
When we were young and foolish, we once dismissed Blippar as another QR code reader. We're not too proud to say we were wrong.
Recently, Blippar's worked with Pepsi, Heineken, the National Lottery and the Rugby World Cup. According to Blippar chief executive Ambarish Mitra, the Pepsi campaign racked up 55,000 hours of engagement.
Brand Republic's Samantha Edwards sat down with Mitra to discuss Blippar's plans for the future.
For more digital marketing stories on The Wall, check out the .
Opinion: Where have all the brave brands gone?
北京赛车pk10 today ran an exclusive excerpt from book (request a copy by email), in which Kim Douglas, vice-president and managing director of SapientNitro Singapore and Hong Kong, suggests five tips for brands who want to wrap their arms around new digital opportunities. We especially liked number three, "Think platforms, not ads":
Investing in new digital platforms requires a different timeline than traditional media spend. It took Nike five years to build the different elements of the Nike+ digital platform – connecting wristbands, an owned online platform, social network functionality, and third-party hardware and sensors.
Kim Douglas, vice-president and managing director of SapientNitro Singapore and Hong Kong
These types of opportunities in digital require a multi-year vision and ongoing investment. Digital platforms typically live on for months or years, making it no trivial thing to shut down the products, services, and communities that people love.
Click through to the full opinion piece, , to read Douglas' other four tips.
Latest ads: New Zealand insurer proves point with bike-stealing penguin
We couldn't resist finishing today's 18:05 with this ad from Barnes, Catmur and Friends for New Zealand's Tower Insurance which urges viewers to prepare for the unexpected. The unexpected taking the form of a seven-foot-tall, bike-stealing penguin.
See more of the .
Compiled by Jonathan Shannon
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