Most read: Can Coca-Cola save the world?
Let's put it another way: Can you save the world with $3 billion? That's the brand's advertising budget for one year. Independent environmental group Good Things has launched the movement, a suggestion to Coca-Cola's CEO to divert those funds into "helping land trusts protect the world’s rainforests."
Writing for 北京赛车pk10, .
Report: UK adspend reaches record high in Q1
We're not going to hit any "hottest month since records began" markers, but adspend is looking sunny.
(perhaps that amount could save the world?). Here's the breakdown (percentage change is against Q1 2014):
- Overall display was up 8.5% to £3.2 million.
- TV was up 11.5% rise to £1.2 billion.
- Radio was up 8.2% to £122 million.
- Out of home was up 9.7% to £229 million.
- Mobile was up 50.9% to £502 million.
, including bad news for (surprise, surprise) national newspapers.
People moves: Bauer Media UK raids Argos and Viacom to strengthen digital division
Bauer's digital arm Xcel Media has brought in the big guns with four new appointments:
- Matthew Hobbs (pictured) becomes chief technology officer
- Akhil Suchak is now the head of social
- Satpal Chagger has been named the head of analytics
- Christian Westcott joins as the head of search
Congrats all. For responsibilities and where they've come from, check out .
Innovations: Animl's eyeView for Unilever
Everyone loves a good Ted talk, and Ted talks about kids are nigh on irresistible (they are our future after all). Brand Republic , who's M.O. is to help brands put good things into the world. We were impressed by their work with Unilever: they invented a camera to help us see the world from a child's diminuative point of view. The project spawned this Ted@Unilever talk by Richard Neville (oh, and ).
For more, including how the founders think agencies will change and Neville's picks for documentaries on YouTube (both of equal importance), read .
Quiz: Are you suffering from digital overload or analogue anxiety?
It's almost August, who's going on holiday? We hope all of you are, and we hope you take the time to relax, take a deep breath and take stock of things.
To help in that (hopefully minimal) effort, Marketing Magazine has kicked off a series designed to help marketers reflect, refresh and reboot. , but first here's their fun quiz. And we're not just saying it's fun because we got "balance guru" (although we did get "balance guru"; suck it, stress!).
Compiled by Jonathan Shannon
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