The activity will be the first time in the international development charity’s 37-year history that it has focused on regional work.
The first campaign will target potential child sponsors in Yorkshire. If it is a success, further regional campaigns around the UK could follow.
Brahm will be responsible for campaign strategy and creative delivery, working closely with the ActionAid and media agency MediaVision. The campaign will launch in October.
In May, the charity relaunched its supporter magazine to appeal to a younger generation of supporters.
Government / Non-Profit
ActionAid selects Brahm for first regional child sponsorship campaign
LONDON - ActionAid has appointed Brahm to create an integrated regional campaign targeting child sponsors.
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