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The yoghurt brand Actimel has released a humorous online spot emphasising the importance of starting your day right. Y&R Paris created the film, which opens with a man about to set foot on Mars. As the tension builds and the astronaut reaches the climax of his history-making speech, he trips on a step and falls flat on his face. A message then flashes across the screen: "Some mornings. You have to get it right." The work was written by Pierre-Philippe Sardon, art directed by Eric Esculier and directed by Ivan Grbovic through Wanda.