Held in partnership with Microsoft, the campaign aims to promote Acer’s new Switch 10E laptop and demonstrate the user experience of Windows 10. The brand aims to target families that are shopping during the half-term period.
The experience will feature a play centre for both adults and children, conveying the idea that Acer’s technology is as easy as ‘child’s play’. Shoppers will be given the chance to enter a ball pit competition, where they will be tasked to find different coloured balls amid a pool of green ones to win instant prizes.
Actors will be on hand to engage consumers, while a face-painter and masseuse will be employed for children and adults respectively. Customers will also be able to play the game Bubble Island, which will be loaded onto a number of Switch 10E’s mounted around the ball pit.
Scores will be recorded on a leader board. The person with the highest score at the end of the campaign will win their own Switch 10E.
Acer is working with Agent42 to create the Bluewater experience.
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