The company have also announced that the mineral water will be placed under the Schweppes brand. Coca-Cola will be adding ‘Schweppes Abbey Well' to a water portfolio which already includes Malvern, and active lifestyle brand, glaceau vitaminwater.
FMCG
Abbey Well to run free swimming promotion as it rebrands under Schweppes moniker
LONDON - Coca-Cola has announced plans to use the recently acquired Abbey Well water brand to encourage people in the UK to get active by introducing a year-round activity offering free swimming.
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