The entire campaign is created by DLKW, with media planning by PHD, and aims to highlight the warmth and strength of the AA brand.
The site features faces from AA staff and invites users to click though to find out about its products and services.
The banner takes creative from the new TV ad, which uses true scenarios of how the AA's patrol force has helped members of the public, with stories including how the AA had to get 70 members of a wedding party to the church on time, and ensure 18 babies were delivered safely.
For example, one banner features 18 women holding 18 babies and drives users to the campaign . The campaign will also appear on radio and outdoor.
Kerry Cooper, director of sales and marketing for AA Road Services, says: "The new campaign brings to life the true, friendly face to the brand. It has been great to be able to use a selection of the unusual stories the patrols experience in their day-to-day duties to create this campaign."
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