The business moves from Ogilvy & Mather, which will continue to handle above-the-line advertising, and is the third Heineken account that A&E/DDB has picked up this year.
In January, A&E/DDB won the digital brief for Foster’s, for which it already handles advertising, from Lean Mean Fighting Machine. Two months later, John Smith’s handed the agency its advertising business, which was previously overseen by TBWA\London.
Alex Hesz, the director of digital at A&E/DDB, said: "The opportunity to create new content and experiences to extend the Kronenbourg brand online is one we’re really looking forward to."
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