5Rights "Twisted toys" (in-house)
-
Sector
Government / Non-profit and Charities -
Exposure
United Kingdom and United States
Children's rights group 5Rights has launched a campaign that uses imagery of traditional toys embedded with sinister traits to highlight the risks children face from the digital world.
The campaign features characters including , , Pocket Troll and , illustrating that the digital space is not held to the same standard for children as their real-world toys are.
Launching in the UK and US, the campaign is running online via paid media and through individual and organisational supporters, alongside editorial support and a dedicated .