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365 Corporation is expanding its lifestyle offering with two sites,

Gay365 (www.gay365. com) and Future365 (www. future365.com). Both will

launch this month.

365’s lifestyle arm currently comprises Gardening365

(www.gardening365.co.uk) and dating site Personals365

(www.personals365.co.uk). Gay365, which launches on 16 June, is a ”fresh

online meeting place for gay men”, according to editor Daniel Pashley. It

will gain revenue from e-commerce as well as advertising, in a partnership

with the Millivres Prowler Group, owner of Gay Times and the Prowler Soho

store.

”Prowler Soho sells lifestyle goods as well as erotica and we will offer

their best sellers through Gay365,” said Pashley.

Gay365 will feature a soap opera acted out by dolls called Doll Babylon,

as well as a listings page, The Other Menu, with clubs and bars which are

trendy but not necessarily exclusively gay. Users are invited to post

profiles of themselves and interact with others. ”It is not like gay.com,

where men go when they are horny - it will be more about sharing

interests.

Our strength will lie in our editorial, which will be intelligent and

humorous,” said Pashley.

Gay365 will run the first cyber cafe at this year’s Mardi Gras event in

London’s Finsbury Park.

Future365, which launches later this month, will target those with an

interest in horoscopes and tarot cards and will offer e-readings. Users

will be able to buy personalised readings as well as accessing more

general predictions for free.