3 launches phone guide to restaurants, pubs and bars

LONDON - Hutchison's video mobile network 3 has launched a comprehensive guide to restaurants, pubs and bars for its mobile phones.

3 UK customers will be able to put an end to the dilemma of choosing the right restaurant or finding a late-opening bar by accessing the UK's biggest mobile database of restaurant, pub and bar information.

Last month, Hutchison, which has spent more than 拢30m advertising its third-generation service in the UK, revealed it had signed up only 155,000 customers, nowhere near its target of 1m by year end.

The new service will provide detailed information from Top Table, Time Out and the Good Pub Guide and will include food reviews and bar guides.

Pubs and bars can be searched by type of venue, food availability and location; and restaurants by cuisine, type, price and location from a list of more than 50,000 restaurants and cafes and 47,000 bars and clubs across the UK.

The service also allows 3 customers to search by "where to" categories to find the best perfect destination for anything from a first date to an anniversary.

Graeme Oxby, 3 UK's marketing director, said: "Whether you're looking for inspiration to find the right first date restaurant, a late-opening bar or a country pub serving the best Sunday lunch, this service has the answer, so we expect it to prove popular with a broad range of 3 customers."

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