Are mission statements a load of bunkum or a great way to galvanise staff? Take our poll here or suggest brand statements that you think should be in the list in the comments box below.
A view from Unum
Are these the 24 most inspirational brand mission statements?
Brands use mission statements to communicate their vision to customers as well as their staff. They attempt to distil the essence of the company, summing up where the brand is and where it's headed. Insurer Unum has pulled together what it claims are the 24 "most inspirational" statements from companies around the world but do you agree with the choices?