At some point over the past few years, brands realised that making people feel a bit nervous sold products, or so the term 'prankvertising' would lead you to believe. Halloween has become a showcase for such tactics, but which brand has the most popular content online?
We've teamed up with Unruly to look at the most shared videos this year, unleashing the most frightening and nerve-wracking videos from the shackles of the internet for your pleasure (or pain).
The film studios do lead with the scary promos but they employ tactics all brands could adopt.
Watch, if you dare.
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