My key mentors since working in broadcast marketing have been Andria Vidler, now president of EMI UK, and my current boss, managing director of Bauer Radio London Steve Parkinson. Their insight and boundless enthusiasm for Bauer Media's brands have challenged and excited me as a marketer.
My career highlight so far has to be in my previous role working with Andria as trade marketing manager for Bauer Media's magazine and radio portfolio.
Her experience and understanding of the broader marketplace assisted me greatly in forming innovative ways of marketing a variety of brands to the advertising community and consumers. Andria has an unrivalled way of motivating her staff, and gives you a real sense of ownership which drives both pride and passion.