Differentiation, responsible advertising and loyalty will be key issues for brands to grapple with, according to On the Beach鈥檚 Zoe... Read more
Creativity, consistency and inclusivity feature high on the list of the key themes for strategy in the year to come,... Read more
Speaking at the 北京赛车pk10 Year Ahead Breakfast Briefing, the Bartle Bogle Hegarty CEO said agencies should use creativity as the... Read more
Media leaders expect UK ad expenditure to increase, thanks to continued digital growth and AI adoption, even though the geo-political... Read more
The search for a 'totally new thing', lessons from wrestling's WWE and the lingering spirit of the 1980s will be... Read more
Clients will demand more, the indies will be on the rise and differentiation will be a key revenue driver, according... Read more
AI is the ubiquitous and dominant theme as WPP's Daniel Hulme, Google's Dyana Najdi and Omnicom Advertising Group's Deepthi Prakash... Read more
This year, cultural trends will shaped by the erosion of cultural integrity, the collapse of traditional media structures and the... Read more
This year, the rise of AI will continue to be inescapable, the industry will need a dash of humanity and... Read more
Final tickets are available for the event in London next Tuesday (14 January)... Read more
