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Premier Inn "From booking to bed" by Leo Burnett

Premier Inn's first TV campaign in over three years brings back Sir Lenny Henry, who previously starred in the hotel

Premier Inn "The bridesmaid's tale" by Lucky Generals

Premier Inn pays tribute to Bollywood in the latest spot in its "A great place to start" campaign.

Premier Inn "Pedal squad" by Lucky Generals

Premier Inn is promoting its cyclist-friendly approach with a spot featuring a group of amateur cyclists preparing for a hard

Premier Inn "Chapman and Steele" by Lucky Generals

The next chapter in Premier Inn's "A great place to start campaign" is a tribute to '80s buddy copy movies.

Premier Inn "The presentation" by Lucky Generals

The latest ad in Premier Inn's campaign by Lucky Generals depicts a woman on a mission to ace an important

Premier Inn "Great aunt Mabel's birthday" by Lucky Generals

Premier Inn documents the rigmarole of getting ready for a special birthday party - remembering to wrap the gift, getting

Premier Inn "Still got it" by Lucky Generals

High Rise director Ben Wheatley has shot the latest series of ads for Premier Inn.

Premier Inn "beautiful mornings" by Rainey Kelly Campbell Roalfe/Y&R

Premier Inn says it has pumped £25 million into its new TV campaign ahead of a £140 million refurbishment.

Premier Inn "in bed with Lenny" by Rainey Kelly Campbell Roalfe/Y&R

Premier Inn 'weekends' by RKCR/Y&R

Premier Inn has launched a new TV ad as part of its long running campaign featuring comedian Lenny Henry.