Start-ups News, Articles & Analysis

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Articles: 44 Results
Left: Matthieu Bucaille, incoming chief financial officer. Right: David Jones, chief executive officer.
April 02, 2024 by Lucy Shelley

Brandtech Group raises $115m in AI funding

Jean-Marc Antoni will retire into a part-time advisory role.

An eye looking into a virtual lens
November 25, 2022 by Ben Bold

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

Headshot of The Social Element's Tamara Littleton
August 01, 2022 by Gemma Charles

The Social Element's Tamara Littleton on the evolution of social, inclusivity and her pop choir

After founding her agency 20 years ago, the 'social media geek' Tamara Littleton is gunning for growth and dedicated to

Cartoon illustration showing two people discussing a new agency name
January 12, 2022 by Fayola Douglas

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

June 04, 2020 by Omar Oakes

Nik Roope and Hanisha Kotecha launch 'pop-up' consultancy Reset Sessions

Coronavirus crisis means there is 'no time for lengthy brand strategies', Roope warns.

April 06, 2020 by Ben Bilboul

Will Quibi's 'quick bites' satisfy brand hunger?

Brands need to be wary when deciding whether to advertise on the short-form video platform that launched today.

April 26, 2018 by Simon Gwynn

John Lewis seeks the next big thing in health and wellbeing for incubator programme JLAB

The John Lewis Partnership has launched a new format for its retail tech innovation programme JLAB - which will now

March 28, 2018 by Steve Gatfield

Why it may be time to pull the brakes on some start-up accelerators

Steve Gatfield, group chairman of Elmwood and a former global executive at Leo Burnett and Interpublic Group, argues many accelerator

February 20, 2018 by Lawrence Weber

Start-ups lack dose of brand sense

Many start-ups are created, evaluated, managed and, seemingly, scaled, without much brand literacy and a robustly short-term view on marketing.

September 14, 2017 by Omar Oakes

Unilever Foundry: startups and corporates will work under same roof by 2025

Startups and corporates will be working under the same roof in less than 10 years' time, according to a global