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Read the latest Data News, Articles & Analysis at ±±¾©Èü³µpk10live UK
WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
Dentsu UK and Ireland opens Dentsu Lab in London to drive tech innovation
Virgin and On come on board as UK founding clients.
Omnicom poaches data and analytics chief from WPP
Omnicom’s data and analytics division finds replacement for outgoing UK MD Marie Clayton.
Ads 'must accurately represent target audience' say ±±¾©Èü³µpk10 Live panellists
Ndubuisi Uchea of Word on the Curb spoke alongside panellists from L’Oréal, Greene King and Purple Goat at ±±¾©Èü³µpk10 Live.
John Lewis & Partners rolls out retail media strategy and tool suite
Retailer has been trialling new capabilities with appliance brands Siemens and Bosch.
McCann London scoops second Grand Prix in Direct Lions
The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.
Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'
It is claimed that the BSBot can decipher whether content about AI is fact or fiction.
Sir Martin Sorrell: Tech platforms are encroaching on clients of large agencies
AI is changing relationships between tech platforms and clients, according to S4 founder.
Performics names UK chief executive
Role marks expansion of Publicis Media’s performance arm.
Common Interest hires former Snapchat and IPG head to lead cultural data platform
Jed Hallam will lead data start-up CultureLab.
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