Blockchain News, Articles & Analysis

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Articles: 19 Results
interior shot of Dentsu Lab London

Dentsu UK and Ireland opens Dentsu Lab in London to drive tech innovation

Virgin and On come on board as UK founding clients.

Ikea: posts applications to be a co-worker in Roblox

Ikea pays next generation of recruits to work in Roblox

Roblox gaming campaign has been created by Mother.

Manchester City: NFT campaign by OKX

Manchester City FC's CMO on using tech to bond with fans

The club is using NFTs and Web3 experiences to engage supporters.

Manchester City players (from left) Sergio Gómez, Erling Haaland and Jérémy Doku wear redesigned shirts

Manchester City and OKX launch NFT kits

Digital collectables campaign launched by crypto kit sponsor OKX.

Graphic of Degen Distillery's vodka "721"

BrewDog partners tech distillery to produce ‘crowd-created’ spirits brand

A community based around Degen Distillery will produce branding for the product.

An eye looking into a  virtual lens

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

Image of Madonna's vagina NFT

NFTs: will they gain real currency in adland?

As Madonna makes her vagina available as an NFT, what is happening in the world of blockchain and crypto? And

Image taken from an R/GA Vollebak campaign

R/GA chiefs on getting its mojo back

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got

Nike swoosh, Air Jordan, Converse and RTFKT’s lightning bolt-style logo

Nike commits to the metaverse with virtual footwear acquisition

Digital collectibles creators RTFKT valued at $33.3m earlier this year.

Bored Apes

What exactly can 10,000 photos of Bored Apes teach marketers about membership?

Scarcity is part of what makes NFTs valuable – but value is also built in because the act of buying