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Articles: 3219 Results
Major Players reveals findings from 2025's Creative Industries Salary Census. (Image: Getty)
May 01, 2025 by Beau Jackson

Creative salaries rise but gender pay gap widens amid 5% drop in female staff

The latest Creative Industries Salary Census shows salaries grew by an average of 5.8% in the past year.

Research by the Kite Factory and Southpaw
July 25, 2024 by Marianne Calnan

'Identify women by mindset not age', study by The Kite Factory and Southpaw urges

Almost half of women between the ages of 45 and 54 feel misrepresented in advertising.

image created by @Joooo.Ann with generative AI
March 19, 2024 by Lucy Shelley

Generative AI is shaking up creator marketing budgets

Research shows seven in 10 marketers will increase generative AI creator content spend this year.

UK £20 notes
January 25, 2024 by Marianne Calnan

IPA Agency Census: redundancies more than double in 2023

Census also finds ‘stalling progress’ in recruitment, progression and remuneration of ethnically diverse talent.

Global trends in agency in-housing report
December 20, 2023 by Marianne Calnan

Fifth of brands considering setting up in-house agency

Two-thirds of large multinationals already have in-house agencies, according to WFA research.

Group M: Mid-Year Forecast released twice a year
June 10, 2021 by Emmet McGonagle and Gideon Spanier

Group M forecasts 'astonishing' 24% increase in UK ad market in 2021

Company previously predicted 12.4% growth in 2021.

Havas: conducting survey on ongoing basis
March 20, 2020 by Ben Bold

BBC, Sky and Guardian most-trusted news brands, thanks to coronavirus coverage

Survey indicates 'mainstream media' is becoming less pejorative term.

eMarketer: adjusted adspend due to coronavirus hit on China
March 20, 2020 by Ben Bold

Coronavirus impact on China leads eMarketer to downgrade adspend growth

Research group is optimistic of minimal hit on global adspend should virus be contained.

March 17, 2020 by Ben Bold

Unilever, Vodafone, AMV and A&E/DDB thrive in effectiveness rankings

Warc has published third instalment in series of rankings on most-awarded agencies, brands and campaigns.

OpenX: research reflects growing disaffection with social media vs open web
March 11, 2020 by Ben Bold

Consumers falling out of love with social and more enamoured with open web

Research conducted in partnership with The Harris Poll.