Media Relations News, Articles & Analysis

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Articles: 59 Results
May 05, 2021 by Fayola Douglas

FA bids to ignite grassroots participation with England Football brand identity

The new brand aims to talk directly to consumers.

October 07, 2020 by Fayola Douglas

Vanessa Kingori on taking over Kourtney Kardashian's Instagram

It was part of #ShareTheMicUK campaign…

October 07, 2020 by Rani Patel-Williams

PureGym's ‘slavery workout’ blunder shows how brands fail to learn from past mistakes

Brands have been scrambling to find their opportunity to show they care about black lives.

November 10, 2016 by David Kolbusz

Why reality TV and the internet are to blame for Donald Trump

Large swathes of Americans asked themselves "what do I want to watch for the next four years", argues Droga5 London's

February 24, 2016 by Khidr Suleman

Crossrail's rebrand to Elizabeth Line gets mostly positive response on social

Crossrail's rebrand to the Elizabeth Line, in honour of the current monarch, has garnered a largely positive response on Twitter.

January 20, 2016 by Ian Griggs and Gemma Charles

Tories outgun Labour on election Facebook adspend, but less money goes on ads overall

The Conservatives invested £1.2m in Facebook advertising in the run-up to May's general election, while Labour spent just £16,454.67 on

What influence have newsbrands had in the 2015 General Election?
May 01, 2015 by Denise Turner

What influence have newsbrands had in the 2015 General Election?

With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of

Rusbridger: 'NSA revelations are what The Guardian should be about at its best'
April 14, 2014 by Arif Durrani

Rusbridger celebrates 'Guardian at its best' ahead of Pulitzer prize

The Guardian's editor in chief Alan Rusbridger has celebrated the open culture at the publisher for making its dogged coverage

Maria Sharapova: planning to change her name for the US Open
August 21, 2013 by Magda Ibrahim

Maria Sharapova 'cheap' name-change stunt draws mixed response

Tennis star Maria Sharapova's plan to change her name to "Sugarpova" for the duration of the US Open to promote

MoreThanMe: launches in London
June 04, 2013 by Magda Ibrahim

MoreThanMe integrated agency launches in London

Integrated media agency MoreThanMe has launched in the capital with brand ambassadors including Nickelodeon's Jamie Rickers.