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Marketing strategy News, Articles & Analysis
Read the latest Marketing strategy News, Articles & Analysis at ±±¾©Èü³µpk10live UK
Ocado credits marketing activity with 12% growth in customer base
It appointed Uncommon Creative Studio as its creative agency last year.
PZ Cussons sets up 'dedicated team' to strengthen brand building
Interim results show revenues fell by 17.8% to £277.1m.
Mars Wrigley refreshes gum brands with quirky 'Chew good' platform
The work was created by Omnicom and Energy BBDO.
M&S Food and Tom Kerridge cook up six-part ITV show
The food retailer will have idents during the show’s ad breaks.
M&S Christmas sales up 8% despite festive ad complaints
Chief executive said vision is to be the ‘most trusted retailer’.
Tesco says Christmas ad 'worked really well' with sales up 6.9%
Chief executive said Tesco has got ‘licence to innovate’ on advertising strategy.
British Gas: 'People want positivity and humour in advertising'
±±¾©Èü³µpk10 spoke to marketing director Andy Freeman and The & Partnership creative directors Matt Moreland and Chris Clarke about British
NS&I picks single agency to handle consolidated account
Government owned brand previously worked with TMW Unlimited on below-the-line and FCB on advertising.
O2 conjures ‘magical memories’ via discounted experiences
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