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Read the latest Strategy News, Articles & Analysis at ±±¾©Èü³µpk10live UK
How do you solve a problem like… pre-testing?
Now that pre-testing has seemingly reached a pre-eminent position, there are some problematic side effects.
Are media plans too often a 'copy-and-paste' exercise?
Media strategists weigh in on Publicis chief Niel Bornman's plan to disrupt the media model.
M&S Food and Tom Kerridge cook up six-part ITV show
The food retailer will have idents during the show’s ad breaks.
Ocado says ads have ‘brought in new customers’ with highest festive sales
Chief executive said its advertising strategy ‘proves’ what it can offer customers.
M&S Christmas sales up 8% despite festive ad complaints
Chief executive said vision is to be the ‘most trusted retailer’.
Tesco says Christmas ad 'worked really well' with sales up 6.9%
Chief executive said Tesco has got ‘licence to innovate’ on advertising strategy.
Astonish to launch £1.3m TV ad push
Brand returns to the small screen for first time since 2019.
Beware the blandwagon
Pressures to conform are overshadowing the importance of distinctiveness and individual visions.
Saatchi & Saatchi makes senior strategy appointments
Emily Lewis-Keane and Jimmy MacAskill have joined the agency.
Britain needs help, not purpose-signalling
Leo Burnett’s new national research platform, PopPulse, has identified four ways brands can help a nation living in limbo.
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