Sponsorship Advertising News, Articles & Analysis

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Articles: 109 Results
Big Brother hosts AJ Odudu and Will Best

Celebrity Big Brother names headline sponsor for 2025 series

Last year's sponsor was William Hill.

Still from Specsavers ident August 2024

Specsavers brings 'Should've' campaign to Emmerdale on ITV with idents

The sponsorship deal includes 15 idents.

Tom Bazeley

Why the content produced by brand sponsors for the Euros is 'creatively impotent'

Brands must prove they love the thing they’re sponsoring as much as the people they’re trying to reach do.

Tayto Group: Brands include Mr. Porky and Midland Snacks.

Tayto pork scratchings to sponsor darts on Sky Sports

Deal is intended to capitalise on the 'Luke Littler effect'.

Disney+ sponsorship by Uber One and Chloé covering FX’s The Bear Becoming Karl Lagerfeld

Disney+ secures sponsorship by Uber One and Chloé

The deal covers FX’s The Bear in the UK and Becoming Karl Lagerfeld for five territories across EMEA.

Toyota & Olympics logos (©GettyImages)

Toyota set to end $600 million Olympic sponsorship deal

Japanese giant seeking to end nine-year tenure with the Games, after becoming first auto brand to sign a top-tier sponsorship

A woman sitting on a bench flanked by people holding placards

Seabrook Crisps asks 'What's your flavour?' in idents for ITV's In For A Penny

Snack brand is sponsoring the game show.

EE campaign

EE spot draws parallels between BSL and hand gestures in football

Integrated campaign was made by Havas Play UK.

Lexus car with tennis balls flowing out of it outside Sky Studios

Lexus serves seven-figure sponsorship of Sky Sports’ new tennis channel

Sponsorship follows brand’s commitment to a multi-year partnership with the ATP Tour.

Jameson Sip Wisley ad

Jameson teams up with EFL to encourage football fans to 'sip wisely'

±±¾©Èü³µpk10 will be shown on digital boards, video-on-demand, social media and matchday programmes.