Programmatic Advertising News, Articles & Analysis

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Articles: 66 Results
Sweaty Betty "Wear the damn shorts" still

Sweaty Betty "Wear the damn shorts" by Havas London

April 30, 2025

Legs are the focal point in this ad for active wear brand Sweaty Betty as it calls on women to

ITV launches Auto Match. (Image: ITV)
March 04, 2025 by Beau Jackson

ITV ties up with Carwow to launch ad tool targeting active car buyers

New tool Auto Match follows the 2023 launch of Retail Match

Channel 4's Private Marketplace launched in 2021.
December 04, 2024 by Beau Jackson

Channel 4 updates Private Marketplace to reach more international brands

Update adds a new demand-side platform to the broadcaster's streaming service.

Relative Advantage: Unblocked follows research which found people's purchase intent hardly differs depending on where they see ads in quality news coverage. (Image: Getty)
October 21, 2024 by Beau Jackson

Bountiful Cow circumvents brand safety tech which 'penalises best of the internet'

New tool comes as industry questions the impact that brand safety guidelines are having on quality news.

MediaMonks co-founder Wesley ter Haar (left) with fellow co-founder Victor Knaap.
June 06, 2024 by Beau Jackson and Lucy Shelley

Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder

Wesley ter Haar likens media buyers to 鈥渆arly 2000s travel agents鈥.

TV reading Sky Media creative optimisation
November 03, 2023 by Beau Jackson

Sky Media launches tool that matches creative with 'most responsive audience'

Latest in a line of capabilities Sky has introduced to improve brands' reach into its audiences.

Nigel Clarkson
November 01, 2023 by Beau Jackson

Hivestack's Nigel Clarkson takes up global revenue role at Taptap Digital

Clarkson will be joining former Weve colleague Nigel Kwan, who took on the role of SVP global marketing at Taptap

A cartoon hand holding a smartphone, surrounded by iconography symbolising email, the cloud, data and text
September 26, 2023 by Ben Bold

IAB UK: Digital ad industry contributes £129bn to UK economy

Report combined economic modelling, data analysis and consumer research.

A digital out of home ad for M&S at St Pancras station in London
September 12, 2023 by Ben Bold

Third of brands to boost programmatic DOOH spend in next 18 months

Survey was conducted among 1,200 advertisers and agencies.

Official graphic for Warc's "The future of programmatic" report
August 18, 2023 by Coral Cripps

鈥楳ajority鈥 of advertisers set to invest in programmatic as cookie dies

63% of advertisers are also now relying on second party data, according to IAB.