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Sony News, Articles & Analysis
Read the latest Sony News, Articles & Analysis at ±±¾©Èü³µpk10live UK
Sony shifts paid media account in EMEA
EssenceMediacom was the incumbent on the account.
Victoria Line gets a PlayStation makeover in campaign by Adam & Eve/DDB
The campaign builds on PlayStation’s ‘PS5: Play has no limits’ ad
PlayStation spot 'gamifies' everyday life
The ad was created by Adam & Eve/DDB.
±±¾©Èü³µpk10’s most-read Pick of the Week articles from 2023
From McDonald's' raised eyebrows to Yorkshire Tea's Ibiza anthem, ±±¾©Èü³µpk10 lists the most-read Pick of the Week articles from 2023.
PlayStation ad spotlights how NBA 2K24 can get ballers ready for the court
The campaign was created by Adam & Eve/DDB New York.
Immersive PlayStation VR2 spot places viewers inside the world of gaming
The ad was created by Adam & Eve/DDB.
PlayStation 5 and Adam & Eve/DDB thrust viewers into heart-pounding worlds
Ad designed to drive demand ahead of Christmas period.
Mindshare appoints global chief strategy officer
Tom Di Sapia joins from UM.
PlayStation encourages gamers to ‘play closer’ in FC 24 ad
Spot was produced in collaboration with Adam & Eve/DDB.
Iris appoints joint managing directors
Elisha Pearce has been promoted from her role as managing partner at Iris, and Chris Grimwood joins from Social Chain.
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