Premier Foods News, Articles & Analysis

Read the latest Premier Foods News, Articles & Analysis at ±±¾©Èü³µpk10live UK

Articles: 11 Results
Wallace and Gromit outside canal restaurant

Bisto invites fans aboard ‘gravy boat’ restaurant with side order of Wallace & Gromit

The campaign was created by Splendid Communications.

Mr Kipling ad by McCann London

PepsiCo marketing director joins Premier Foods

Mark Alldred joins Premier Foods as senior director of marketing.

±±¾©Èü³µpk10 podcast: Ikea, John Lewis, Mother at 25, Bisto

±±¾©Èü³µpk10 podcast: 25 Years of Mother

On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Simon Gwynn

Premier Foods credits TV advertising for sales boost in Christmas quarter

Group’s branded sales up 16% over nine months since start of pandemic.

Ambrosia takes a mole on a balloon ride with first TV ad in four years

±±¾©Èü³µpk10 for custard brand is created by McCann London.

Power 100 2020: Yilmaz Erceyes

This year's top marketers.

Exceedingly good news: Premier Foods promotes marketing boss as sales grow

Yilmaz Erceyes becomes chief marketing officer as Mr Kipling owner boosts media investment.

Premier Foods marketing chief defends traditional role of agencies amid increased in-housing

The company's relationship with Carat, McCann and JWT will not be challenged by the growing trend.

Premier Foods appoints new UK marketing boss

Mr Kipling owner Premier Foods has promoted Yilmaz Erceyes to UK marketing director, replacing the outgoing Helen Warren-Piper.

Premier Foods' marketing director: learn to move fast or your consumers will leave you behind

The speed of modern culture is challenge for brands - but also presents a great opportunity to surprise and delight,