Microsoft News, Articles & Analysis

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Articles: 81 Results
Microsoft enters the AI chat with the launch of Copilot
April 11, 2025 by Eric Berger

Microsoft rolls out campaign for launch of AI chatbot Copilot

It will run in the UK and US.

Bromley FC
July 25, 2024 by Lucy Shelley

‘Beyond a telly ad’: why Xbox and McCann went long-form for ‘The everyday tactician’

McCann creatives tell the story behind the Cannes Lions Grand-Prix winning campaign.

Nathan Owolabi celebrates during National League final
July 16, 2024 by Will Green

Xbox and McCann London conclude 'Everyday tactician' campaign

The campaign won a Titanium Lion and two Grands Prix at the Cannes Lions Festival of Creativity.

A screenshot of the case study for Aldi's "Aldidas" campaign
June 17, 2024 by Daniel Farey-Jones

McCann offices lead UK entries in Cannes Monday shortlists

The agency's ‘Aldidas’ work was shortlisted three times in the Brand Experience and Activation Lions.

Xbox educational gaming
April 04, 2024 by Lucy Shelley

Xbox takes kids on virtual field trips by mixing work and play

The educational campaign was created by McCann London

Adobe: generative AI updates to Adobe Experience Cloud, Creative Cloud and Firefly.
March 27, 2024 by Lucy Shelley

Adobe unveils AI content creator for ad campaigns

Adobe announces partnerships with Microsoft and IBM.

Nathan Owolabi sitting on the Bromley FC terrace, Xbox controller in hand, while copy reads: 'The everyday tactician'
March 22, 2024 by Ben Bold

McCann London and Xbox turn gamer into real-life football tactician

Nathan Owolabi has swapped his gaming controller for a job at Bromley FC.

Head shot of Tom Di Sapia
September 12, 2023 by Charlotte Rawlings

Mindshare appoints global chief strategy officer

Tom Di Sapia joins from UM.

Collage of Grand Prix winners
June 26, 2023 by Charlotte Rawlings

Cannes Lions 2023: see all the Grand Prix winners

Every one of this year's Grand Prix-winning campaigns in one place.

Fifa 23 logo and AFC Richmond badge
June 22, 2023 by Charlotte Rawlings

'Fifa 23 x Ted Lasso' wins Brand Experience and Activation Grand Prix; UK roars with 8 Lions

The UK picked up eight Lions in this category.