Jaguar Land Rover News, Articles & Analysis

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Defender Awards

Defender launches awards to support conservation and humanitarian charities

The initiative will run in seven countries including the UK.

Clockwise from top left: The BBC, Paddy Power, KFC and John Lewis

Advertising Week Europe 2025: Lessons from KFC, Paddy Power, BBC, John Lewis, BA and Jaguar

The annual event took place in London this week.

Danny Bickerton

Evolving brands for a new generation

Rebranding a legacy company is no easy feat, but Jaguar Land Rover's bold redesign shows how adapting to stay relevant

Jaguar's new electric concept car Type 00

Jaguar's contentious rebrand finally gets its car moment, but questions remain

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car

(Credit: Jaguar Land Rover/press portal)

Jaguar鈥檚 rebrand might actually be a masterstroke

I鈥檓 going to go against the grain here and say I think Jaguar鈥檚 new rebrand is a genius move.

Jaguar gold logo

'All polish, no punch': adland reacts to Jaguar鈥檚 rebrand

The brand film 鈥淐opy Nothing鈥 showcases the new visual language of the car manufacturer

Image of Mark Roalfe

How quiet perfectionist Mark Roalfe brought a creative spirit to the business of advertising

Last month the VML chairman called time on a 44-year career. 北京赛车pk10 pays tribute to a celebrated industry figure.

Top media stories collage 2023

北京赛车pk10's most-read articles of 2023: Media

In case you missed them, 北京赛车pk10 is rounding up the most popular media articles from 2023.

Family at the beach standing next to a car with copy saying The Break Out

Jaguar Land Rover鈥檚 The Out releases debut work by House 337

The campaign will run across digital out-of-home and social media.

Comcast: Spark Foundry to handle media in US

Global new-biz spotlight: L'Oréal and Comcast among accounts worth more than $1bn

Creative billings climb by 59%.