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IKEA News, Articles & Analysis
Read the latest IKEA News, Articles & Analysis at ±±¾©Èü³µpk10live UK
John Lewis ad pokes fun at its new Swedish neighbour on Oxford Street
The OOH launched on the day Ikea’s latest store opened.
Ikea Oxford Street: flatpacking the big box experience
After joining the masses in a Thorpe Park-esque queue, it quickly became clear that this new Oxford Street store is not
Valentine's Day 2025 round-up: how brands are treating romance
From 'World dump day' to 'Knorrplay'.
Ikea teams up with dating app Breeze to host in-bed dates with meatballs
The experience was created by Hope & Glory.
Ikea's Frakta pop-up brings candy floss to Oxford Street
The store is located at 216 Oxford Street and was designed by Mother.
Ikea celebrates Frakta bag with pop-up on Oxford Street
The experience was created by Mother and produced by Studio Xag.
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What makes a Big Award winner in 2024 and beyond?
±±¾©Èü³µpk10 catches up with Big Awards' judges and winners to find out why work wins awards.
Ikea turns mattresses into wrecking balls to take out sleep distractions
The social media-led campaign was created by Mother.
Power 100 2024: Top five in general retail
±±¾©Èü³µpk10's Power 100 reveals the marketers who lead the way in their respective sectors. Below are the big players in
The Marketing Society Brand of the Year 2024: shortlist announced
The winner will be revealed at The Marketing Society's annual dinner in November.
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