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What makes an agency brand?

In this episode, the ±±¾©Èü³µpk10 editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients

Claudia Wallace reveals next move

Wallace returns to WPP after six years.

Ribena reviews creative account

Incumbent Bartle Bogle Hegarty London is repitching for the business.

H2 2023 new-biz review: the pitch wins that boosted creative agencies

MullenLowe creates director of operations role

Maxene Edghill will lead agency's operational steering committee.

Global new-biz spotlight: US dominates creative with big Publicis wins

Meanwhile, WPP shows biggest growth on the media side.

WPP creative agency revenues down 1.6% in 2023 while Group M's rise by 4.9%

Overall revenue growth bolstered by strong UK as North American market declined.

Diary of a Young Creative: 'How will we get through today?'

A week in the working life of a team at Wunderman Thompson. Featuring 230 dolls, a Boston terrier, padel tennis

Jellyfish poaches Jo Wallace from MediaMonks

She arrives from MediaMonks, which she joined in June 2022 as global executive creative director.

VML appoints UK chief executive in post-merger reshuffle

Trio of appointments follows merger of WPP’s VMLY&R and Wunderman Thompson.