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WPP and Bain mull sale of Kantar Worldpanel data division for $6.5bn

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after

Do your audiences like what they see?

With brands fighting for space and to be heard, consumers are increasingly likely to respond only to ads that resonate

Thinkbox mounts defence of TV amid reports of decline

Kantar's recent report into advertisers' 'preferred' channels asserted that marketers are falling out of love with TV. But behind the

ISBA launches phase three of Origin cross-media measurement

The next phase has secured £11m of funding from 40 different media organisations.

Ageism means brands are missing a trick (and tens of millions in revenue)

Brands, don’t lose yourself by blindly following consumer trends

Brands can react to the forces shaping our world in a way that’s authentic to their own identity.

British brands must be braver or risk falling back on the world stage

Kantar's top 100 biggest global brands survey is haemorrhaging British names. UK marketers need to be braver or risk failing

Kantar appoints second CEO in less than a year

Chris Jansen, who is currently CEO of Cognita, will take up the position from November.

Kantar buys data-led digital shop Mavens of London

M&A specialist Ciesco acted as advisor to Mavens on deal.

Dom Boyd and Chris Morley join Kantar as MDs

Boyd will lead Offer, part of the UK Insights division, and Morley will head Kantar Worldpanel in UK, Ireland and