iProspect News, Articles & Analysis

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Articles: 121 Results
Toy building blocks

Mindshare takes the lead in April EMEA media rankings

Meanwhile, OMD and Initiative jump into the league.

Woman in Center Parcs rapids

Center Parcs reviews creative account

The pitch is being handled by Ingenuity+.

Mini out-of-home ad at Wembley Stadium

Mini ads highlight German ownership for England’s first match with German manager

The work has been placed at Wembley Stadium and was created by Monks.

An image of wires with the text "March EMEA Media Rankings"

Which media agency took top spot in first EMEA new-biz league of 2025?

On the holding company side, Publicis Groupe makes a stellar start to the year

Ikea ad

School Reports 2025: iProspect

±±¾©Èü³µpk10's analysis of the agency's 2024 performance.

Three versions of the poster for Toxic Town. The second poster is lightly obscured by white smoke. The third is fully obscured by white smoke.

Netflix posters will reflect real-time pollution to promote Toxic Town series

The digital posters will use measurements of the air quality around them.

BMW: Media account is currently held by iProspect and Total Media. (Image: Getty)

BMW kicks off European media review

The German car manufacturer is seeking to consolidate offline and digital.

Q3

EMEA media billings plummet in Q3 following ‘summer slump’

New-business media billings in the region dropped by almost a third.

Illustration of a freelancing knight

From distress purchase to vital business tool: the new age of freelancing

Does a shift in the use of freelance staff point to longer-term and deeper changes across the industry?

Parcels being moved up a ramp, with the text "October global media agency rankings" overlaid

Amazon and eBay cause tremors in global new-business league

Six agencies have broken the $1bn mark.