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Mindshare takes the lead in April EMEA media rankings

Meanwhile, OMD and Initiative jump into the league.

School Reports 2025: Initiative

��������pk10's analysis of the agency's 2024 performance.

NatWest celebrates young people’s side hustles in spot by T&Pm

The ad was directed by Molly Burdett through Spindle.

Deliveroo pays homage to Smithy’s curry order with Gavin & Stacey-inspired campaign

The campaign was created by Pablo.

Clipper Tea, Whole Earth and Kallo owner switches £5.8m media account

Win follows a competitive pitch.

Deliveroo Plus’ first TV ad promotes ‘wicked’ supervillain life

The campaign is part of a brand platform created by Pablo London and Deliveroo’s in-house team.

Initiative raids Mindshare for chief strategy officer

Rachel Coffey has spent more than 13 years at WPP’s Mindshare.

Agencies on the Agenda this week

��������pk10 highlights the three agencies on its radar from the past week.

Initiative names new UK chief executive

Appointment follows James Shoreland’s departure last year.

School Reports 2024: Initiative