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Image from Apple's Crush ad

Apple named Cannes Lions Creative Marketer of the Year

into an iPad. Tor Myhren, vice-president, marketing communications at Apple, and president...

Ed Lloyd

From Brat to brainrot: what 2024鈥檚 biggest memes reveal about culture

of iPad babies, brainrot content and doomscrolling. Who we can’t take our eyes off E...

Mishaps

The Lists 2024: Top 10 mishaps

instruments and pots of paint, being crushed in a hydraulic press to form an iPad Pro. Whe...

Ian Whittaker

The art of confidence: why media owners need to regain the skill

who flew to Switzerland in business class every weekend, while his children had iPads, but...

Image of Dan Southern

In a world of 鈥榝rictionless鈥 experience, let鈥檚 not forget humans are the friction

Apple iPad Pro (“Crush!”) and Google (“Dear Sydney”) promoting the...

Still from Google's 'Dear Sydney' ad

Google removes AI Olympics ad after backlash: 'People are resistant'

over creative roles." Screenshot from Apple's iPad Pro ad (photo: Apple) Apple's attempt t...

Apple ad pulled

Apple pulls ad following criticism for 鈥榦utdated and stereotypical鈥 portrayal of Thailand

objects including musical instruments and pots of paint being crushed in a hydraulic press to form ...

Apple's underdogs ooo ad

Apple "The underdogs: OOO (out of office)" (in-house)

July 22, 2024

; including Mac, iPhone, iPad, and the new Vision Pro — helps the team overcome obsta...

Apple's poster for OOO shortfilm

Apple鈥檚 10-minute ad follows 'underdogs' to Thailand to please client demands

Mac, iPhone, iPad and Vision Pro – are on full display and solve challenges of trans...

鈥淭he 100th edition鈥 by Scholz & Friends

Scholz & Friends lands Industry Craft Grand Prix 2024

teaming up with artist David Hockney to promote its iPad products through a Christmas ligh...

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