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ITV opens up live TV to addressable targeting options for advertisers

October 17, 2023, by Robin Langford

ITV has launched addressable advertising across its YouView audience, opening up one-to-one... on ITV2, ITV3, ITV4 and ITVBe in all homes with YouView-enabled TVs.  Adam Turner, Ch...

The year ahead for media: going old school

January 05, 2022

progressive carriage partnerships between broadcasters and platforms, such as Sky, Virgin and Y...

ITV Palooza host Vicki Hope.

ITV Palooza: strong programme slate and innovations impress market

November 24, 2021, by Arvind Hickman

, Virgin and YouView. Another innovation it is betting on is contextualised advertising, wh...

Clockwise from top left: Leila Woodington, Rob Sellers, Catherine Becker and Deep Bagchee

Movers and Shakers: Snap, Reddit, Engine, Bauer, ITV, Ogilvy, VCCP and more

September 22, 2021, by Shauna Lewis

company Roku and will be replaced by Tracey Kitt, the former chief operating officer of YouView...

Halton: departing for US firm Roku

ISBA's Origin chief departs for US streaming company Roku

September 16, 2021, by Shauna Lewis

Richard Halton will be replaced by the former chief operating officer of YouView.... Kitt, the former chief operating officer of YouView, where Halton was formerly a chief exe...

Clockwise from top left: Chapman, Mallon, Davies, Banks, Billing

Movers and Shakers: TikTok, Lucky Generals, Deliveroo, Carat, GCS, ITV and more

September 16, 2021, by Staff

of Origin, the UK cross-media measurement programme. She joins from TV company YouView, wh...

GB News appoints Sky Media to handle ad sales ahead of launch

May 26, 2021, by Gideon Spanier

, YouView and Freesat, and plans to launch a suite of streaming, video-on-demand and audio ...

ISBA pushes ahead with Origin project despite hesitancy from TV broadcasters

March 23, 2021, by Maisie McCabe

of the digital TV joint venture YouView, is leading the project.  Origin is part of a...

Should media platforms do more to protect PSB channels?

July 10, 2019, by Gideon Spanier

are shareholders in three "platforms": Freeview, Freesat and YouView, which make up about ...

ITV, Channel 4 and Sky unite to champion TV advertising in face of online threat

February 07, 2018, by Gideon Spanier

– there’s YouView, there’s Virgin and Sky, there’s OTT, there&rsqu...

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