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Headshots of Rob O’Siochain and Nick Morgan

Why more brands should be considering an owned event strategy

May 09, 2025, by Rob O’Siochain and Nick Morgan

festivals, sports organisations and big event promoters). Although this is an effective ta...

Channel 4 commercial chief Rak Patel tells ad industry: 'we have a choice'

Channel 4 calls on ad industry to invest in trusted news: 'Outrage about ad placement quality must end'

May 09, 2025, by Beau Jackson

;. As a blanket approach this can mean that ads don't run alongside brand safe content, like spo...

The shift in CTV: why brands can't afford to sit back

May 09, 2025

channel into a strategic priority for brands. From live sport to drama, viewers are curati...

British Gas launches brand platform with cosy characters

May 08, 2025, by Eszter Gurbicz

since 2003. The energy company has also recently appointed MSQ Sport & Entertain...

Clip art collage of hands holding smart phone surrounded by social media icons

Newfronts 2025 live blog: Yahoo, Snap, NY Times and more

May 08, 2025, by ��pk10 Staff

on sports, a sector that continues to be a focus across the ad industry. Yahoo Sports...

Outdoor Media Awards 2025: shortlist revealed

May 08, 2025, by Suzanne Bidlake

” by Group M OOH / Open Mind / VML / Clear Channel / iMedia / JCDecaux Sky Sports &ld...

Movers and Shakers: Saatchi & Saatchi, Adam & Eve/DDB, Havas, Brainlabs, Motel, The Observer and more

May 08, 2025, by Eszter Gurbicz

innovation. Previously, Henderson spent more than six years at Future Sport & Entertai...

Specsavers enlists Elton John to highlight fashion-led range

May 07, 2025, by Marianne Calnan

depicts John's arm sporting a flamboyant outfit while his hand holds a pair of the glasses...

Lego takes pole position with life-sized Formula One cars

May 06, 2025, by Eszter Gurbicz

as the sport’s official timekeeper. Julia Goldin, chief product and marketing...

TV’s spring shoots: 5 ads battling for bragging rights

May 02, 2025

Wild” for Puma had done a switcheroo with drugs for sporting highs in their new spot...

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