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��pk10 In-House Agency Awards open for entries in debut year

May 06, 2025, by Staff

Agency of the Year. Matt Watson, chief creative officer, EU, at Sips & Bites, PepsiCo&...

Pepsi Max enlists David Beckham for campaign telling people to have 'no regrets'

April 24, 2025, by Eszter Gurbicz

with puppies and sweet text messages. It was created by PepsiCo's in-house agency Sips &am...

Clockwise from top left: Kate Alessi, Laura Maness, Conrad Persons, Kelly Badal, Sophie O’Brien, Matt Henry and Sam Regan Asante

Movers and Shakers: Grey London, AMV, Google, Merlin Entertainments, Boots, Bloom and more

April 23, 2025, by Eszter Gurbicz

senior brand director at Lays Europe and managing director of PepsiCo’s in-house age...

��pk10 Tech Awards 2025: shortlist revealed

April 23, 2025, by Lucy Shelley

; for John Lewis OMG UK “Walkers' winning strategy at the Euros” for PepsiCo Ra...

Collage of Nancy Croix, Craig Inglis, Lisa Crane and Toby Horry

Merlin Entertainments appoints global customer team

April 22, 2025, by Charlotte Rawlings

The new team is formed of hires from TUI, PepsiCo and Mondelez International.... of PepsiCo’s in-house agency, Sips & Bites, as vice-president of global content,...

Walkers ad uses egg-shaped crisp to promote alternative to Easter choc

April 17, 2025, by Marianne Calnan

eggs, and it will run across the PepsiCo-owned brand’s socials. OMD UK has handled m...

Easter 2025 round-up: how brands are celebrating with cream cheese and Kahlúa

April 16, 2025, by Eszter Gurbicz and Charlotte Rawlings

to an article about Easter eggs, and it will run across the PepsiCo-owned brand’s so...

Pepsi launches campaign rating the sweetness of its cola – and puppies – with AI

April 02, 2025, by Eszter Gurbicz

The campaign was created by PepsiCo's in-house agency Sips & Bites.... their sweetness with puppies and sweet text messages. "The sweetest” was created ...