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Headshot of Jason Megson

The cultural shift in tech brand experiences

and cultural value they bring to consumers. Take Japan and South Korea, both nations lead ...

Netflix doubles ad revenue in 2024, targets another doubling in 2025

Netflix doubles ad revenue in 2024, targets another doubling in 2025

including Australia, Japan, and Korea in the APAC region. Peters highlighted that engageme...

Alison Phillips

Ad industry’s mania for ‘brand safety’ in news has been a massive con

bank use. Children in Kim Jong-Un’s North Korea are suffering malnutrition, physical...

Samsung ad

Samsung spot spotlights how Galaxy AI can assist health and fitness

, France, Germany and Korea, and on platforms including YouTube, Instagram and TikTok. Sung...

Guinness ad

Guinness sponsors Premier League with ‘largest global campaign to date’

the excruciating and relatable moments of weekly drama for Premier League fans in Korea, w...

Countries running in race to cut plastic production

Greenpeace ad imagines world leaders running a race to cut plastic pollution

. One says: “South Korea, UK, US and India. Countries all seem to be in surprising en...

actors playing the part of politicians in greenpeace ad

Greenpeace "Going the distance" by We Are Social

August 09, 2024, We Are Social for Greenpeace International

of the upcoming Global Plastics Treaty negotiations in Busan, South Korea.  The campa...

Headshot of Kate Jhaveri

TikTok CMO on leading one of today’s most influential — and controversial — brands

sending things from Korea, Thailand, London.  So many markets are watching their nati...

The openness medal

Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’

, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and ...

Nike Paris Olympics poster

Nike unveils Olympics campaign, Winning Isn’t for Everyone

, Australia, Japan, Korea, Netherlands, France, UK, Italy, Spain, Germany, Turkey and South...

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