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��pk10 Audio Advertising Awards 2025 winners: Creative or Production Team of the Year

May 07, 2025, by Staff

and "The podcast that nobody finished" for Ikea. These projects not only achieved impressi...

John Lewis ad pokes fun at its new Swedish neighbour on Oxford Street

May 02, 2025, by Eszter Gurbicz

The OOH launched on the day ��’s latest store opened....John Lewis has released an out-of-home campaign reacting to the opening of Ikea’s Oxf...

Giant meatball at Ikea Oxford Street opening (©GettyImages)

Ikea Oxford Street: flatpacking the big box experience

May 02, 2025, by Heather Stewart

millennials’ collective memory, but yesterday (1 May) Ikea officially moved into its...

Subway takes over Ikea Oxford Street launch by asserting meatball dominance

May 02, 2025, by Gurjit Degun

Fast-food restaurant brand creates tongue-in-cheek flyers copying Ikea's furniture assembly...Subway, the fast-food restaurant brand, has welcomed Ikea to Oxford Circus with a tongue-in...

Subway "The biggest meatballs on Oxford St" by Saatchi & Saatchi

May 02, 2025, Saatchi & Saatchi London for Subway

Fast-food restaurant brand Subway jumps on the launch of Ikea's Oxford Circus store with a ... a new competitor in the Swedish meatballs served in Ikea shops. In-store signage has...

Gain hires Jennifer Black as chief growth officer following agency group restructure

April 30, 2025, by Eszter Gurbicz

. She worked on accounts such as Coca-Cola, Cadbury, Mondelez, Ikea, O 2, Asda and Molson C...

More scene, less slogan

April 28, 2025, by Arif Miah

, Burger King to Ikea, we’re seeing ads that aren’t shouting at you, but instea...

Purpose Awards EMEA 2025: shortlist revealed

April 24, 2025, by Siobhan Holt

Shandwick for IKEA Best Fundraising ��pk10 Here for Every Cat’s Journey by JAA and...

Eos and Mischief @ No Fixed Address scoop top Effie for world’s most effective campaign

April 17, 2025, by Suzanne Bidlake

. Marketing Innovation / Business Solutions : WeCapital "Data Tienda" by DDB Mexico. Retail : IK...

“How Ikea got the nation off their phones and into bed” by iProspect

��pk10 Media Awards winners 2025: Retail - Online & Offline

April 16, 2025, by Staff

The winner in this category is “How Ikea got the nation off their phones and into bed” by i...In a mission to grow Ikea’s share of the mattress market, iProspect set out to increa...

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