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hand holding a cannes lion award

How to fix the creativity crisis: Lions Advisory鈥檚 roadmap for brand transformation

May 09, 2025, by Suzanne Bidlake

at emotions, and lingers in memory. Playing it safe is the real gamble.” From Cannes...

World Ovarian Cancer Day

World Ovarian Cancer Day campaign features scars of real women

May 09, 2025, by Eszter Gurbicz

late. By placing real women front and centre, we’re turning emotion into action and ...

British Gas the Things

British Gas launches brand platform with cosy characters

May 08, 2025, by Eszter Gurbicz

with people on an emotional level. ‘The Things’ represent the warmth, comfort ...

Simba Channel 5 idents

Simba campaign classifies people as 'recliners' and 'snackers'

May 08, 2025, by Marianne Calnan-Holland

Mattress company Simba has unveiled a campaign aiming to showcase the emotional power of gr...

鈥淭he sound of impact鈥 by Havas Media Network for British Red Cross

北京赛车pk10 Audio Advertising Awards 2025 winners: Best Branded Episode or Segment

May 07, 2025, by Staff

innovation, emotional depth and long-term value for both brand and audience. Highly commen...

鈥淭he sound of impact鈥 by Havas Media Network for British Red Cross

北京赛车pk10 Audio Advertising Awards 2025 winners: Best Use of Audio in Media Planning

May 07, 2025, by Staff

3D audio soundscapes recreated moments of disaster, drawing listeners into the emotional c...

Coca-Cola bottle shadows on grass

Private View: Channel 4, Virgin Atlantic, Coca-Cola, Weetabix and more

May 06, 2025, by Helen Rhodes and Rich Denney

moved more? Probably. Are ads that evoke strong emotions more powerful because they connec...

Step into the blue outdoor ad

Bombay Sapphire global campaign invites gin drinkers to 鈥榮tep into the blue鈥

May 06, 2025, by Charlotte Rawlings

said: “We wanted to cut through the white noise and connect with consumers on that emotio...

Tom Gray and Guy Champniss

A behavioural science approach to better B2B marketing

May 02, 2025, by Tom Gray and Guy Champniss

designed, deliver emotional punch, surprise and human connection that rivals the best of B...

March/ April Thinkboxes shortlist

TV鈥檚 spring shoots: 5 ads battling for bragging rights

May 02, 2025

;The crush” – one of four new films built on the insight that there is a deeper emot...

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