Sport

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Sports

December 03, 2008

....

Sport: A Sporting Contest

April 20, 2006

Sports sponsorship is an expensive game. Which of this year's events is the most valuable t... of the growing role of sport generally in mass market communications. According to an anal...

SPORTS MARKETING: The Forgotten Sports

April 03, 2003, by Lexie Williamson

Sports with a niche following could provide a credible and fitting editorial environment...Think sports marketing, think football? A third of all sports sponsorship deals st...

The Netflixisation of sports

August 11, 2017, by Joe Maceda

Is ESPN's "Ocho" a harbinger of the future of sports media, asks the head of Mindshare's In...On Tuesday, ESPN turned ESPNU into "The Ocho" to showcase "seldom-seen sports from around t...

Sporting life

July 01, 2008, by Media Week

Sport must look to video and mobile in order to provide that extra filip....Despite 2008 hosting a multitude of major sporting events, sports websites are yet...

Sports sponsorship

July 31, 2007

associated with sport. Group4 Securicor and US telecoms firm Vonage, for example, have set...

A passion for sport

November 10, 2005, by by Matt Hales

We know that people love sport but do we know why? A new survey from sports and ev...Television companies battle for the rights to big sporting events, and sponsors spend billi...

Good sport?

May 22, 2003, by MediaWeek

Good sport?... face it, we haven't exactly burned a trail of glory in the sporting world in recent years....

Sports Interactive.

April 30, 1999, by Cliff Condon, Forrester Research.

Sports Interactive claims to be the first dedicated tennis web site in the UK, which makes...Sports Interactive claims to be the first dedicated tennis web site in the UK, which makes...

Sports pitch

February 12, 1998, by LISA CAMPBELL

Glasgow-based sports retailer Sports Connection has put its pounds 1m advertising...Glasgow-based sports retailer Sports Connection has put its pounds 1m advertising...

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